Generative Engine Optimisation (GEO) is how your brand earns a footnote in ChatGPT, Perplexity, Gemini, and Google AI responses, not just a ranking on page one.
Traditional SEO optimises for ten blue links. GEO optimises for the single answer a user reads without clicking. When someone asks an AI assistant which platform, vendor, or approach to trust, you want your brand in that response, with a citation back to you.
Research on generative answer engines shows that pages adding clear statistics, expert quotes, and authoritative citations can see materially higher inclusion in AI responses, even when they do not rank first in classic search. GEO is how you capture that gap.
User prompt
"What is the best way to improve B2B pipeline in 2026?"
AI answer excerpt
Leading firms combine inbound discovery with structured outbound and AI visibility…
yourbrand.com, cited source
Buyers now research in AI before they ever hit your site. If you are absent from those answers, competitors define the category for you.
Being named in an AI answer builds trust before a prospect visits your homepage.
Brands cited early in a category tend to stay referenced as models refresh their source pools.
GEO sits on top of solid technical SEO, it does not replace crawlability, speed, or structure.
A repeatable process from baseline audit to ongoing citation monitoring. Each phase builds on the last.
You cannot improve what you have not measured. We map the questions your buyers ask AI and record where you appear today across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
AI systems can only cite content they can crawl, parse, and trust. We fix the infrastructure first so your pages are accessible to GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.
AI models quote extractable passages, not marketing fluff. We reshape pages so the right facts are easy to lift, with clear headings, direct answers, and the statistics models prefer to cite.
Models trust brands that exist beyond their own website. We strengthen how the web describes you through consistent entity profiles, third-party mentions, and reputation signals AI already references.
GEO is not a one-time project. Models update, competitors publish, and prompt behaviour shifts. We re-run citation scans, test content formats, and keep your team aligned on a recurring cadence.
ChatGPT
Search-grounded answers via OAI-SearchBot
Perplexity
Cited answers on every query; fastest to measure
Google Gemini
Integrated AI across Search and Workspace
AI Overviews
Google's generative results above organic links
Claude
Enterprise research and evaluation queries
SEO targets rankings in traditional search results. GEO targets inclusion and citation inside AI-generated answers. You still need fast pages, clean URLs, and indexability, but GEO adds answer blocks, schema markup, entity authority, and prompt-level monitoring on top.
Perplexity often reflects structural fixes within days because it cites transparently on every answer. ChatGPT search-grounded responses typically shift over two to six weeks as crawlers re-index updated pages. Off-site authority work can take longer but has durable impact across all engines.
It is optional. llms.txt is a lightweight convention that points AI tools to your most important pages. It takes minutes to publish and may help as adoption grows, but it is not a replacement for robots.txt crawler rules, structured data, or high-quality crawlable content, which are the levers that matter most today.
GEO is the AI visibility layer inside our inbound system. It works alongside SEO, content, and performance marketing so discovery compounds. Outbound then converts the demand GEO and inbound create. Most clients run GEO as part of a connected growth programme, not in isolation.
GEO is one pillar of a full inbound engine.
Explore Inbound OptimisationBook a GEO audit. We will baseline your AI citation share, identify gaps, and outline a practical roadmap for the engines your buyers use most.
Book Free Consultation